Elevating Latino Representation — PR Strategy and Execution for Historic Senate Appointment Campaign
Campaign Year: 2020Focus: Urging Governor Gavin Newsom to Appoint California’s First Latino/a U.S. Senator
Overview
In 2020, following Kamala Harris’s election as Vice President, California faced a pivotal question: who would fill her vacated U.S. Senate seat? …
Strategic PR for East 12th Street Groundbreaking Ceremony
Overview:
In April 2024, De Alba Communications led a high-impact public relations and media campaign to spotlight the groundbreaking of the East 12th Street Affordable Housing Development in Oakland, California. This transformative project will bring 91 units of …
Outreach-Diversity
Project: Vision Zero’s Safe SpeedsClient: The San Francisco Municipal Transportation Authority (SFMTA) Vision Zero’s Safe Speeds San Francisco Campaign was developed to combat speeding and save lives, calling for the elimination of all traffic deaths by 2024. To …
Strategic Communications
Experiential food design
Client:Yunwen Tu (Tutu)
Overview:
Goal: Yunwen Tu (Tutu) is a Food Designer in San Francisco whose passion is educating the public about experiential food design. In anticipation of the effects of climate change and explosive population …
Multicultural Outreach
Multicultural Home-ownership
Project: San Francisco Bay Area – Multicultural Homeownership / Strategic Markets Program
Client: First American Title Insurance Company
Challenges Defined
The Strategic Markets Program operates in conjunction with The First …
Commercial Revitalization
Commercial Revitalization
Project: The Fruitvale Revitilization Project: “Realizing the Dream – Realizando el Sueño”
Client: The Unity Council/The Fruitvale Development Corporation, Oakland, CA
Challenges Defined:
The Fruitvale Village was designed to …
Qarbon
Case Study: Media Outreach – Product Launch
Client: Qarbon
Overview:
Goal: In the late 90’s while at a leading tech PR firm, De Alba developed a strategic media relations campaign to raise awareness of Viewlets that are powerful, easily implemented, animated …
Hoover Dam Bypass Bridge
Completion of the new Hoover Dam Bypass Bridge.
Client: T.Y. Lin International, Civil and Structural Engineering Firm
De Alba Strategy:
De Alba Communications developed a strategic national media relations campaign to showcase T.Y. Lin International’s design, …